The truth is, most people don’t start a brand because they love marketing.

They start it because something inside them says they’re meant to build something real.

Hi, Im Patrick

I work with founders to build the strategy, structure, and Shopify foundation that fuels steady, meaningful growth to product-based brands.

This is the part of business I have always been drawn to: the spark, the intention, and the inner world behind an idea.

Over the past decade, I have helped founders across ecommerce, wellness, hospitality, and lifestyle brands bring that intention to life online. I keep seeing the same pattern.

The vision is strong, but the digital side often becomes the bottleneck.

Along the way, I’ve worn many hats: marketer, designer, storyteller, and ecommerce builder. I’ve supported companies at every stage, from early startups with only a product to established brands navigating their next chapter.

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What this means for you:

I understand both the creative side and the technical side. I can help you make sense of the moving parts, build clear marketing systems, refine your message, and create a digital presence that feels aligned with what you are trying to build.

I care about brands that want to create with intention.

If that is you, we will work well together.

How I support you:

  • Web Design & Shopify Builds

    High-converting Shopify stores built for clarity, speed, and seamless customer flow. Designed to reduce friction and turn visitors into buyers.

  • Advertising Management

    Full setup and management of online advertising. Focused on performance, targeting, and efficient spend to drive consistent results.

  • Email Marketing

    Strategic email flows and automated systems that boost retention, recover revenue, and keep your customers engaged without extra effort.

  • Creative Content

    Short-form video editing, content creation, and visual direction that help your brand show up consistently and connect with the right audience.

  • Analytics & Growth

    Clear reporting, actionable insights, and data-driven recommendations that help you understand what’s working, what isn’t, and where to focus next.

  • Strategy

    Clear guidance on where to focus, what to build, and how to grow. I help you make smart decisions and create a plan that supports your goals instead of overwhelming you.

Best suited for brands who are:

Launching online Building momentum Improving conversions Creating a new sales channel Scaling with clarity Launching online Building momentum Improving conversions Creating a new sales channel Scaling with clarity Launching online Building momentum Improving conversions Creating a new sales channel Scaling with clarity Launching online Building momentum Improving conversions Creating a new sales channel Scaling with clarity
Launching online Building momentum Improving conversions Creating a new sales channel Scaling with clarity Launching online Building momentum Improving conversions Creating a new sales channel Scaling with clarity Launching online Building momentum Improving conversions Creating a new sales channel Scaling with clarity Launching online Building momentum Improving conversions Creating a new sales channel Scaling with clarity

A Few Brands I’ve Supported Along the Way

NESTED NATURALS — Elevating a Founder’s Voice to Strengthen the Brand

• Creative Media & Founder Support

I joined Nested Naturals to help the founder develop a personal brand during a time when founder-led storytelling was just starting to take off. What began as a creative media project grew into a long-term collaboration, shaping his voice and creating content that supported both him and the brand.

We worked together for years, growing his following and experimenting with creative approaches along the way. As the brand continued to evolve, that momentum contributed to a successful exit — a meaningful chapter built through steady, consistent creative support.

RAINBO — Supporting a Growing Brand With Stability & Structure

• Marketing Coordinator & Ecommerce Support

Rainbo was already an established, fast-moving brand when I joined. The team had a lot of creative energy, but also a lot of moving pieces, and I stepped in to help steady the flow — updating the online store, guiding seasonal campaigns, and helping the team make clearer decisions through their analytics.

Some days were about coordinating the different partners and agencies handling email, advertising, and ecommerce. Other days were about bringing structure to the many moving pieces that make up a marketing department. With clearer structure in place, the team moved with confidence and the brand grew.

MANNA — A Tiny Team Bringing a Big Idea to Life

• Creative & Marketing Partner

I first joined MANNA to help with creative advertising, but in a small, fast-moving startup, roles evolve quickly. I soon found myself working closely with the founders, shaping the brand, supporting the marketing, and filling the gaps that come with launching during COVID.

Those early days were busy and collaborative — everyone wearing every hat. By the end of year one, the brand had real traction and nearly reached $1M in revenue, the natural result of a small team learning and building together.

SPACE WATER — Helping a Young Brand Take Shape

• Fractional Marketing Partner & Brand Builder

When I joined Space Water, it was still in its infancy. I began by building the ecommerce store, and over time supported the website, emails, creative, storytelling, and everyday marketing needs. For quite a while it was only the founder and me shaping the brand. Seeing it grow into a clearer, more defined presence has been extremely rewarding.

Want to see the strategy behind it?

Here’s the exact framework I use to refine messaging, build systems, and drive growth.

 See How It Works

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